Our Story

Learn how it all began for us,
and what we're doing today

A former college football player and world champion bodybuilder with over a decade spent formulating sports nutrition products, Kevin Lawrence put his advanced knowledge of protein nutrition to the ultimate test when faced with the life-shattering dilemma of a critically ill infant son.

Unable to nurse due to his mother’s complications with a C-section birth and subsequent antibiotic treatment, young Khalen began life on commercial infant formula. Roughly 8 weeks later, he developed a severe and painful digestive problem and recurring diarrhea which is especially dangerous for infants. A month later with no lasting improvement, Lawrence, while consulting with MD and biochemist friends, came to the unorthodox conclusion that Khalen might be suffering from an inability to digest the very large intact protein molecules found in infant formulas (and in most protein foods and supplements).

This concept was quite different than the standard medical hypothesis which generally attributes this condition to the source of the protein (cow’s milk, egg, soy, etc.) or other ingredients in the formula. After having tried several infant formulas with no change in Khalen’s condition, Kevin started mixing Khalen’s formula, substituting hydrolyzed whey protein for the whole milk proteins that were standard in the off-the-shelf infant formulas Khalen had been fed with. After feeding Khalen the hydrolyzed whey formula for just 2 days, Khalen felt significantly better and his diarrhea stopped completely! Khalen was fed this new formula thereafter and his painful digestive problems did not return.

about
[gravityforms id=5]
<script type="text/javascript">if(!gform){document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0});var gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),null==t&&(t=10),gform.hooks[o][n].push({tag:i,callable:r,priority:t})},doHook:function(o,n,r){if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[o][n]){var t,i=gform.hooks[o][n];i.sort(function(o,n){return o.priority-n.priority});for(var e=0;e<i.length;e++)"function"!=typeof(t=i[e].callable)&&(t=window[t]),"action"==o?t.apply(null,r):r[0]=t.apply(null,r)}if("filter"==o)return r[0]},removeHook:function(o,n,r,t){if(null!=gform.hooks[o][n])for(var i=gform.hooks[o][n],e=i.length-1;0<=e;e--)null!=t&&t!=i[e].tag||null!=r&&r!=i[e].priority||i.splice(e,1)}}}</script> <div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_5' > <div class='gform_heading'> <h2 class="gform_title">How did you hear about us?</h2> <span class='gform_description'></span> </div><form method='post' enctype='multipart/form-data' id='gform_5' action='/our-story/' > <input type='hidden' class='gforms-pum' value='{"closepopup":false,"closedelay":0,"openpopup":false,"openpopup_id":0}' /> <div class='gform_body gform-body'><div id='gform_fields_5' class='gform_fields top_label form_sublabel_below description_below'><fieldset id="field_5_1" class="gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible" ><legend class='gfield_label gfield_label_before_complex' >How did you hear about us?</legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox' id='input_5_1'><div class='gchoice gchoice_5_1_1'> <input class='gfield-choice-input' name='input_1.1' type='checkbox' value='Google' id='choice_5_1_1' /> <label for='choice_5_1_1' id='label_5_1_1'>Google</label> </div><div class='gchoice gchoice_5_1_2'> <input class='gfield-choice-input' name='input_1.2' type='checkbox' value='Social Media' id='choice_5_1_2' /> <label for='choice_5_1_2' id='label_5_1_2'>Social Media</label> </div><div class='gchoice gchoice_5_1_3'> <input class='gfield-choice-input' name='input_1.3' type='checkbox' value='YouTube' id='choice_5_1_3' /> <label for='choice_5_1_3' id='label_5_1_3'>YouTube</label> </div><div class='gchoice gchoice_5_1_4'> <input class='gfield-choice-input' name='input_1.4' type='checkbox' value='TV' id='choice_5_1_4' /> <label for='choice_5_1_4' id='label_5_1_4'>TV</label> </div><div class='gchoice gchoice_5_1_5'> <input class='gfield-choice-input' name='input_1.5' type='checkbox' value='Radio' id='choice_5_1_5' /> <label for='choice_5_1_5' id='label_5_1_5'>Radio</label> </div><div class='gchoice gchoice_5_1_6'> <input class='gfield-choice-input' name='input_1.6' type='checkbox' value='In Store' id='choice_5_1_6' /> <label for='choice_5_1_6' id='label_5_1_6'>In Store</label> </div><div class='gchoice gchoice_5_1_7'> <input class='gfield-choice-input' name='input_1.7' type='checkbox' value='Other' id='choice_5_1_7' /> <label for='choice_5_1_7' id='label_5_1_7'>Other</label> </div></div></div></fieldset></div></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_5' class='gform_button button' value='Submit' onclick='if(window["gf_submitting_5"]){return false;} window["gf_submitting_5"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_5"]){return false;} window["gf_submitting_5"]=true; jQuery("#gform_5").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_5' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='5' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_5' value='WyJbXSIsIjI0YmYzOGFlN2Q3NzIyMWRlNzIxYTM4YTRmMDIyY2RkIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_5' id='gform_target_page_number_5' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_5' id='gform_source_page_number_5' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>