MAP Policy



We recognize that our high-quality resale partners invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To support our resellers’ efforts, Bio-Nutritional Research Group, Inc. (“BNRG”) has established policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from our resellers.

To enhance the value of the Power Crunch brand reputation and to incentivize investment and effort by our high-quality resellers and, we have adopted a MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”) applicable in the United States. We established this MAP Policy in recognition of the fact that reseller advertising and sales practices which promote Power Crunch products primarily on the basis of “price” could become detrimental to resellers’ service and support efforts and to the Power Crunch brand’s competitive position. Such activities could harm the brand, reputation and competitiveness, and allow some resellers to take advantage of the service and support efforts of others. We believe these practices to be unfair and thus discourages such efforts.

Accordingly, BNRG, in its sole discretion, will not do business with any reseller, as to the products covered by this MAP Policy, if that reseller intentionally advertises any MAP Product below its MAP price. We are confident that this MAP Policy will strengthen competitiveness and benefit all of our resellers.


Additional guidelines related to the US MAP Policy are as follows:

  1. The MAP Policy will be enforced by BNRG at its sole and absolute discretion.
  2. BNRG reserves the right, at its sole discretion and judgment, to take any other lawful action with respect to any reseller who violates this MAP Policy.
  3. BNRG acknowledges that any authorized account can make its own decisions, without consulting or advising BNRG, to advertise and sell any Power Crunch product at any price it chooses. BNRG similarly has the right, at any time, to make its own independent decision regarding product allocations and reseller participation as an Authorized Reseller of Power Crunch.
  4. BNRG will maintain an updated “MAP Products” list of its products that are included under this MAP Policy. BNRG reserves the right to update or modify this list at any time.
  5. All Products listed will have a MAP (minimum advertised) retail price. Listing a price lower than the MAP retail price next to the featured MAP Product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of MAP Products in any and all media, including, without limitation, newspapers, inserts, magazines, catalogs, mail order catalogs, posters, mailers, flyers, coupons, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Such website features as “Click for price”, automated “bounce – back” pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) shall be deemed to constitute “advertising” under this MAP Policy. BNRG’s MAP Policy will also be applied to any “advertising-like” activity which BNRG determines, at its sole discretion, to be designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.
  6. It shall NOT be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; provided that the reseller does not include any advertised price below MAP and that the reseller otherwise complies with this MAP Policy.
  7. BNRG may specially authorize resellers to advertise MAP Products at prices lower than the MAP retail price from time to time. In each such event, BNRG reserves the right to modify or suspend the MAP retail price for the affected product(s) for a specified period of time by providing advance notice to all resellers of such changes.
  8. BNRG may also from time to time offer a direct manufacturer’s rebate to customers. In each such event, it shall not be a violation of this MAP Policy to advertise the availability of the manufacturer’s rebate, provided that (a) the advertisement include a MAP-compliant price, the rebate amount, and the net price after manufacturer’s rebate in the same type size and style; (b) an asterisk is placed next to the net price after manufacturer’s rebate; and (c) the “*After manufacturer’s rebate” appears in the same area of the advertisement as the advertised product.
  9. Where Power Crunch products are bundled with or sold as part of a package that includes other products (whether or not manufactured by BNRG), it shall be a violation of this MAP Policy to advertise or sell the package (or bundle) at a price that: (a) is lower than the total Minimum Advertised Price of the Power Crunch product or (b) violates the letter or spirit of the MAP Policy.
  10. It shall be a violation of this MAP Policy if products are bundled with or sold as part of a package that includes products not pre-approved by BNRG. Ask your sales representative for a list of pre-approved products. Pre-approved products have been tested and approved by BNRG personnel and/or consultants to ensure the product is up to BNRG standards.
  11. It shall be a violation of this MAP Policy to include in any advertising for Power Crunch Products any additional discount, coupon, gift card, or incentive (whether in the form of a special event, promotion, term of doing business or otherwise) that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any MAP Product below MAP. Advertising that includes an additional discount, coupon, gift card, points, or any other incentive for future purchases (regardless of whether the future purchases is of a Power Crunch product) shall be evaluated under the same guidelines as described in Sections 9 and 10 regarding product bundling. For example, a gift card redeemable on a future purchase would be considered an “other product” under Section 10. This Section 11 shall not apply to any manufacturer’s rebate from BNRG on Power Crunch Products or its partners’ products.
  12. It shall not be a violation of this MAP Policy to advertise that a customer may “email for price” or “call for price”, or to use similarly situated verbiage with respect to Power Crunch Products, provided that no price is listed.
  13. If a reseller with multiple store locations violates this MAP Policy as to any particular store location, then BNRG, in its sole discretion may view the violation as extending to all of the reseller’s locations depending on the circumstances.
  14. Although each reseller remains free to establish its own resale prices, BNRG Power Crunch – Kids reserves the right to cancel all orders and indefinitely refuse to accept any new orders from any reseller once BNRG has verified to its own satisfaction that such reseller advertised any MAP Products at a net retail sales price less that the then-current MAP retail price established by BNRG, or that reseller has otherwise violated the MAP Policy in any other way.
  15. BNRG’s sales representatives are NOT permitted to discuss the MAP Policy nor are they authorized to make any agreements or provide any assurances with respect to BNRG’s Policy regarding reseller advertising or pricing. This also includes any consumer program or promotion that affects the below-listed MAP Products.




Original 12 Count Box


Original 5 Count Box $7.29
Kids 5 Count Box $5.89

PRO 4 Count Box


Choklat 12 Count Box $19.49

*Promotional Exclusions: Promotions and discounts cannot be applied to previous purchases, taxes, shipping or processing charges or combined with any other coupons or discounts. Limit one per customer. Additional exclusions may apply. Quantities are limited and offers are subject to change; valid on US orders only. Offers cannot be sold or otherwise bartered.