OUR STORY

Learn how it all began for us, and what we're doing today.

Protein Genius

A former college football player and world champion bodybuilder with over a decade spent formulating sports nutrition products, Kevin Lawrence put his advanced knowledge of protein nutrition to the ultimate test when faced with the life-shattering dilemma of a critically ill infant son.

Unable to nurse due to his mother’s complications with a C-section birth and subsequent antibiotic treatment, young Khalen began life on commercial infant formula. Roughly 8 weeks later, he developed a severe and painful digestive problem and recurring diarrhea which is especially dangerous for infants. A month later with no lasting improvement, Lawrence, while consulting with MD and biochemist friends, came to the unorthodox conclusion that Khalen might be suffering from an inability to digest the very large intact protein molecules found in infant formulas (and in most protein foods and supplements).

This concept was quite different than the standard medical hypothesis which generally attributes this condition to the source of the protein (cow’s milk, egg, soy, etc.) or other ingredients in the formula. After having tried several infant formulas with no change in Khalen’s condition, Kevin started mixing Khalen’s formula, substituting hydrolyzed whey protein for the whole milk proteins that were standard in the off-the-shelf infant formulas Khalen had been fed with. After feeding Khalen the hydrolyzed whey formula for just 2 days, Khalen felt significantly better and his diarrhea stopped completely! Khalen was fed this new formula thereafter and his painful digestive problems did not return.

Giving Back

Giving back to the community is ingrained in our company culture and something that brings great joy to our team. Our purpose goes beyond providing delicious protein snacks, as we partner with our community to support education, youth, families, military and first responders.

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These products are not drugs and have not been approved for the treatment of diarrhea or any other feeding disorders in infants. These products are not recommended for use in infants.